Fe Cortez

Fe Cortez is Tito’s mother, a communicator, activist, speaker, writer, and now an artist. She founded Menos 1 Lixo, a platform that popularized the concept of conscious choices, launching Brazil’s first collapsible silicone cup and sparking a movement of individual and collective transformation. Recognized by the media and named the first Advocate of the UN Environment Programme’s Clean Seas campaign in Brazil, she released in 2021 the book Homo Integralis: A New Possible Story for Humanity, an optimistic and forward-looking essay on how we can live prosperously and in harmony with life on the planet. In over 10 years of activism, she has hosted two TV shows, podcasts, and dozens of lectures at events and companies both in Brazil and abroad. In recent years, she realized that rational language and narratives were no longer enough to truly touch hearts and inspire change. Thus, she began integrating art and activism, reclaiming craftsmanship and experimentation as languages capable of raising awareness and fostering transformation.