Ana Buchaim is the People, Marketing, Communication and Sustainability Director at B3. She invests mainly in the evolution of the company's culture and brand. She led the struggles for adaptation of people upon the merger of Cetip with BM & FBOVESPA. She was responsible for the development of Cetip's Human Resources area, and she built her career in financial institutions such as Banco Santander, ABN Amro and Citibank. Ana holds a graduate degree in Business Administration from Faculdade de Economia, Administração, Contabilidade e Atuária/ Universidade de São Paulo (FEA/USP), with specialization in Change Management from the Chicago Booth School of Business and training in Psychoanalysis from the Center for Psychoanalytic Studies.