Lilly has more than 25 years of experience working in the areas of Style, Marketing and Branding. She has degrees in Industrial Design and Marketing. 
She is the creative director at the NGO Pipa Social and was CEO at Malha for two years, where she was responsible for special projects and partnerships for Sustainable Fashion.
Lilly is also the manager of incubation programs for the development and consolidation of new sustainable brands alongside major fashion brands in the Brazilian market.
Lilly was Fashion Coordinator of Fashion Rio with Dupla Assessoria for 15 years. She participated in the creation and organization of some of the main events of the sector in Brazil, such as Fashion Business, Minas Trend Preview and Oi Fashion Music.