environmentalist and entrepreneur
Bia Saldanha, carioca, married, mother of 2 children, lives in the State of Acre, in the Brazilian Amazon.
For the last 30 years Bia has been working in the Amazon to create innovative economic alternatives for rainforest people.
Between 2007 and 2020, she collaborated with the French company Veja Fair Trade, working on the creation and maintenance of the entire productive arrangement with communities, cooperatives and other local economic agents, to supply the native rubber used in the production of the brand's shoes.
Bia began her career at the age of 18, as a fashion businesswoman, owner of the label Cores Vivas, based in Ipanema.
She was part of the founding group of the Green Party in Brazil, in 1985, and the environmentalist/feminist group Bando de Mulheres, in 1987. In 1991, in Rio de Janeiro, she founded EcoMercado, first store specialized in ecological products in Brazil.
For 17 years she worked in the development and commercialization of Treetap Amazon Wild Rubber®, a natural latex-coated fabric, produced in native rubber forests, in partnership with rubber tappers' associations, in the states of Amazonas and Acre. Treetap® had as clients the French luxury brand Hermés Sellier, who used the rubber material in the manufacture of its bags, for 6 years, and other brands such as Ralph Loren, Osklen and Natura.
Bia won several national and international awards, among them, the UNDP Equator Initiative Award at Rio + 10, in 2002, in Johannesburg, for her pioneering role in the implementation of fair trade in Brazil.
The story of her life was written by the journalist Guilherme Fiúza (same author of the bestsellers "My Name is not Johnny" and "Giane") in the book "Amazonia 20th Floor".