CEO of Repassa
adeu Almeida, founder and CEO of the fashion platform and online thrift store Repassa, has a degree in advertising from Fundação Armando Álvares Penteado (FAAP). He took several specialization courses in design, art direction and typography at prestigious institutions, such as School of Visual Arts and Parsons School of Design, both in New York. The businessman was Art Director at FCB Brasil, being responsible for the creation of major campaigns for national and international accounts.
Later, he founded ETC Propaganda with two partners, where he served as creative, service, prospecting and agency management director. But the lack of purpose in the frantic routine of advertising made Tadeu look for a business opportunity that would have a positive impact on people's lives and on the environment.
It was then that, in 2015, he sold his stake in ETC to the former partners and created Repassa, a conscious fashion startup and the largest online thrift store in Brazil, with the goal of creating a business that could grow and change the world.
In 2017, Repassa, which was born as a platform that sold several second-hand items, underwent a restructuring, launching the Sacola do Bem model, giving up 95% of the portfolio to focus only on fashion and items that were physically stored in the company.
The change was made based on the thesis that 70% of people's clothes are stopped in the wardrobe, because people do not have the time or patience to use the traditional used sales platforms. Thus, Repassa started to deliver an unparalleled convenience for those who wanted to sell what they no longer used, but did not want to have the job.
Since the beginning of the operation, Repassa has received more than R $ 10 million in various contributions from venture capital funds and angel investors. The last, carried out last year, was R $ 7.5 million, led by Redpoint eventures, an investment fund focused on technology-related startups in Latin America.