Director of Articulation and Institutional Communication, Sistema B Brasil
Márcia Silveira has been a Communication and Marketing Executive for over 20 years. Her target is to shape the image and reputation of businesses and people.
After eleven years of management at Beleza Natural, a company specialized in solutions for frizzy and curly hair, Márcia became a specialist in subjects such as afro-consumption, female empowerment, entrepreneurship and consumer behavior at the base of the pyramid.
The completion of the Executive MBA at Coppead, one of the most recognized business schools in Brazil, boosted her academic career, which is further strengthened with her Entrepreneurship courses at Boston College, and the Reputation and Digital Marketing course she took at NYU, both in U.S. Márcia also gained experience in Design Thinking courses at IE Business School, in Spain, and in Corporate Communication, at Cândido Mendes University, in Brazil.
Last year, after living in Harlem, New York, carrying out the mission to make global a Brazilian brand, Márcia continues her career as a mentor, inspiring women and businesses to grow sustainably through her branding consultancy Black Vision Brasil.