Iza Dezon

Trend forecaster and founder, DEZON Strategic Consulting

Trend researcher and founding partner of DEZON.

• 2004-2014 Studied and worked in Europe, between London, Milan and Paris.

• Bachelor in Fashion Styling, Instituto Marangoni, and Master in Luxury, Fashion and Beauty Management at IFM - Institut Français de la Mode.

• 2007-2010 Visual Merchandising for the Prada and Moncler brands.

• 2011 - 2014 Worked in the Research and Future Insight(s) department at PeclersParis, focused on research and writing about socio-cultural trends.

• 2015 returned to Brazil to open the PeclersParis branch in Latin America.

• 2017 presented research project "Economy of Emotion" at TedxMaua of Instituto Mauá de Tecnologia (São Paulo).

• 2018 founded DEZON and continues to collaborate with the French bureau.

Some clients: Samsung, L'Orèal, Shiseido, Unilever, Symrise, Givaudan, Coty, Walmart, Target, Carrefour, Disney, Santander, Decathlon, Lacoste, H&M, Forever 21 and Armani.

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