Denise Chaer is a creative entrepreneur in initiatives that have a positive impact on society. Designs, articulates and implements innovative projects and strategic partnerships with organizations, institutes, thinkers and creators. In 2003, she founded the multi-experience project to promote social innovation Novos Urbanos. From 2015 to 2019, as part of this initiative, she dedicated herself to creating and leading the Social Innovation Laboratory in the Brazilian Agrifood System. The action became a reference in Brazil in the application of Theory U, a social innovation methodology developed to facilitate processes of systemic changes