andrea rosso

Sustainability Ambassador and Upcycling Artistic Director, Diesel

Former Creative Director for 55DSL, since 2012 Andrea is the creative director of all Diesel licensed products (fragrances with L’Oreal, watches and jewelry with Fossil, eyewear with Marcolin, a living collection with Moroso for furniture, Foscarini for lighting, Scavolini for kitchen and bathroom, Seletti for tableware, Berti for wooden flooring, Iris for ceramic tiles and Mirabello Carrara for home linen). In his role, he coordinates the creative design team in the development of new products, and guides the image and worldwide communication of all Diesel licensed products, with the aim to build a truly complete lifestyle brand.

In 2014 Andrea launched his own fashion project collecting all his passions: MYAR, a collection of used military originals that Andrea procured personally in vintage markets and visited old depots hunting for functional details and fabrics and accessories no longer in production. After being sartorially refashioned, each garment acquires a contemporary fit and brings the history of the past into the present, looking into a future use.

2020 marks a new beginning for Diesel and Andrea, taking on new roles in the form of Diesel Sustainability Ambassador and Upcycling Artistic Director. In January, Diesel launched the brands ‘For Responsible Living’ strategy, a commitment to taking actions for the benefit of current and future generations. This was closely followed by the launch of Diesel Upcycling For, the first major initiative aligned with the strategy and brainchild of Andrea.

With Andrea’s passion and enthusiasm for a more sustainable future leading the way, the launch of ‘For Responsible Living’ signified the beginning of a meaningful journey for Diesel. Building upon its philosophy and positive disruptive outlook, Diesel formally committed to implementing a responsible business strategy that is respectful of people and the planet.

Andrea is a descendant of Diesel, so it comes as no surprise that he was instinctively drawn to the fashion business. In preparation, he studied pattern cutting in Padua, Italy, but it was while studying English in California that he discovered a love for nonconformist skills such as graphics, art and a passion for all things vintage. From there, he went on to New York to study Textile Development and Marketing at the Fashion Institute of Technology, and ultimately, to begin conceiving his role inside the family business.

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